Exploring The Food Culture of United States
Date: 29 May, 2020
Companies that consistently attract the best talent get one thing right- Employer Branding.
A good employer brand can reduce turnover rates by 28%, and cut your costs-per-hire by half. Additionally, candidates who apply for roles are 50% more qualified when the company has a good employer brand. Bottom-line Employer Branding is critical to your business.
At its most basic, employer brand is the reputation of an organization as a place to work, the employees and an outsider’s perception of the company.
In actual sense, employer branding is how you showcase and market your organization to job seekers and to internal employees. The better your employer brand, the more likely you are to attract great talent alongside employer branding also help retain top talent.
Let’s say you have done a phenomenal job building a strong product or service, unfortunately, that alone won’t help you find the best talent, the same efforts need to be taken while communicating your brand to the rest of the world.
An effective employer branding strategy allows you to control and positively change the dialogue surrounding your organization, to help ensure higher talent acquisition, retention and employee engagement.